ROC Rebrand
Led a team of copywriters, UX/UI designers, and developers, guiding ROC’s shift from an unheralded third-party provider to an industry benchmark leading American innovation in AI. Core Voice Traits: SIMPLE, HUMAN, VISIONARY. Brand Mission: Making the world smarter, safer, and stronger. Brand Position: The only American-made multimodal biometrics and Vision AI provider, trusted by the U.S. military, law enforcement, and global FinTech brands.